Rootly calls itself “AI SRE agents that resolve your hardest incidents.” We call ourselves “ops automation and incident diagnosis.” Both use AI for incident response. The difference is scope.
Rootly is a full incident management platform: on-call, response, retros, status pages, with AI layered across the whole lifecycle. We’re narrower. Our tools investigate what broke by SSHing into servers and reading logs.
What Rootly does
Rootly bundles everything into one platform. On-call scheduling with alert grouping and noise reduction. Incident response in Slack or Teams with AI summaries and a meeting bot that transcribes calls. Retrospectives generated from the incident timeline. Status pages for customer communication.
Their AI SRE product analyzes code changes, telemetry, and past incidents to find root cause. It generates confidence scores, correlates alerts with deploys, and suggests PRs for fixes. They also have an IDE integration (Cursor, Windsurf, Claude) so you can investigate from your editor.
Rootly has real customers (Motive, Webflow, Replit) and SOC 2 Type II compliance. Public pricing at publication time listed $20/user/month for incident response or on-call (sold separately), with AI SRE as a custom-priced add-on.
What we built
We don’t do on-call scheduling, status pages, or retrospectives. We sell two separate products for two different workflows.
SuperTerminal is a macOS desktop app for on-demand investigation. You describe the incident, it SSHes into your servers, runs diagnostic commands, and the AI reads the output at each step. Runs on your machine, uses your SSH config, sends AI calls to your own provider.
The BitSentry Dashboard is a separate web product for continuous monitoring. A background worker watches logs from Sentry, Wazuh, and other sources, investigates anomalies automatically, and queues root causes. Runs 24/7, no engineer needed.
The comparison
| Rootly | BitSentry | |
|---|---|---|
| On-call scheduling | Yes ($20/user/mo) | No |
| Incident response | Yes ($20/user/mo) | No |
| AI SRE / background RCA | Yes (custom pricing) | Yes (Dashboard/Team) |
| Status pages | Yes | No |
| Retrospectives | Yes | No |
| SSH investigation | No | Yes |
| AI log interpretation | Analyzes code changes + telemetry | Reads actual server log output |
| Background monitoring | No | Yes (Dashboard) |
| AI model | Rootly’s (BYOK option available) | Bring your own provider |
| Data location | Rootly cloud | SuperTerminal desktop SSH; Dashboard deployment |
| Pricing example (25-person team) | ~$12,000/yr IR + ~$12,000/yr on-call + AI SRE = $24k+ | BitSentry Team/Dashboard: $7,200/yr first year |
| Startup discount | Up to 50% off | 25% off first year |
When Rootly is better
You want one platform for the whole incident lifecycle. Rootly covers on-call, response, AI investigation, retros, and status pages. If you’re building your incident stack from scratch and want everything in one vendor, Rootly is a reasonable choice.
Your investigation is mostly about code changes and deploys. Rootly’s AI correlates alerts with recent deploys and suggests PRs. If your incidents are usually caused by a bad deploy and you need the AI to point at the specific commit, Rootly’s approach fits.
You want an IDE integration. Investigating incidents from Cursor or Windsurf is a genuinely different workflow that some engineers prefer over a separate app.
When our tools make more sense
Your investigation needs to happen on the servers themselves. Rootly analyzes telemetry and code changes. SuperTerminal SSHes in and reads the actual logs. If your root cause lives in server state, not in a deploy diff, that’s where we shine.
You need local SSH execution and provider choice. Rootly is cloud SaaS. SuperTerminal keeps BitSentry out of the desktop runbook path.
You already have on-call and incident management (PagerDuty, incident.io, whatever) and just need the investigation layer. We don’t duplicate what you already have. Rootly would replace your existing stack.
You want predictable pricing. Rootly charges per user for each product separately, plus custom pricing for AI SRE. BitSentry Team/Dashboard is $7,200/year for the first year, flat.
Try SuperTerminal
Free while in beta. Uses your SSH config and your own AI keys. Set it up in 5 minutes.